Skin care and active ingredients on makeup
People tend to think of makeup and skin care as two totally different things, isolated from each other. When it comes to buying skincare or makeup products, applying them and storing them, certain differences and criteria are taken into account, however, today they are two products that go completely hand in hand. Nowadays, some of the active ingredients that can be found in makeup, such as foundations that offer the skin much more than uniform coverage since they come with sun protection or ingredients that help reduce pores, moisturize the skin or reduce oiliness.
On the other hand, when you don’t have a care routine, makeup can cause imbalance in the skin, generating acne, imperfections and even blemishes, to name a few side effects. Therefore, it is important that the consumer knows and understands which ingredients could alter the balance of the skin, as well as the makeup that generates adverse effects on it.
Acne is one of the most common problems, and for this reason it is very important to mention non-comedogenic products, since the appearance of cosmetic acne occurs when the skin reacts to comedogenic substances that block the sebaceous glands and can produce acne.
Thanks to trends such as Skinminimalism, which is based on simple routines and products with multiple benefits that makeup brands that wants to be at the forefront, must offer products that help maintain and improve skin health in the short and long term.
Makeup formulations for the face, eyes, and lips generally offer the benefits that are currently most sought after by consumers: hydration, glowing, balance, softness, long-lasting, and protection. These formulations also adapt to market trends such as Makeup No-Makeup, which responds to the search for natural claim not only in components but also in the final result of makeup, that is, that the products used are light and can achieve a luminous and hydrated look on skin with a 100% natural appearance.
Another trend focused on makeup is Whisking, a concept taken from gastronomy that means “beating”. In cosmetics it consists of mixing different products to create a single one “mix” and thus obtain benefits for the skin and a uniform and lasting makeup that does not affect its balance.
At Novachem, we constantly work to be at the forefront of the cosmetic industry, for this reason we have products that are multifunctional and can be applied in makeup or other types of products.
Each of them are developed not only with multiple benefits at the cosmetic level, but also as they achieve efficacy, safety, stability, ease of application in formulation, new technologies, but above all products inspired by nature, science and love for the planet.
Oleobiota™: Take care of the microbiome and prevent dysbiosis.
Lumiglow™: Rich in delphinidins and ellagic acid, it unifies the whole of the skin and provides glowing.
Hydraskin™: Biotechnological asset. Protects from osmotic stress, moisturizes immediately and for a long time.