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Oleobiota™: A sustainable and biodiverse project

A sustainable project within the framework of the Nagoya Protocol is materialised in Argentina.

The new active ingredient from the Novachem laboratory was recently launched on the world market. The initiative aims to care for and preserve skin and planet biodiversity, promoting responsible consumption based on circular beauty. The natural cosmetics line is born from active ingredients from the Misiones Forest, developed within the framework of the Nagoya Protocol. “It is the first to be implemented in Misiones, and the second in Argentina”, explained enthusiastically from the team of women leading the project.

In an alliance with the REDD+ project of the Fundación Huellas para un Futuro from the Aponapó Reserve (El Soberbio, Guaraní Department) and through an agreement with the Misiones Institute of Biodiversity (IMiBio), Novachem -which is dedicated to research and development of natural active ingredients for the cosmetic industry– launched Oleobiota™ on the global market.

Oleobiota™ is a biodegradable active ingredient obtained from the medicinal plant Eugenia Uniflora, known in the Guaraní language as “Ñangapirí”, native to the Misiones Rainforest (Atlantic Forest ecoregion). “Biodiversity is a result of the evolutionary process that manifests itself in the existence of different ways of being for life. Biological diversity encompasses all living things. The variety of climates within a region is like the variety of microenvironments on the skin. Each person has a unique microbiota, which is like a fingerprint. It is determined from birth and varies according to external conditions.

“The skin is our main interface with the external environment, skin biodiversity is strongly influenced by the biodiversity of the planet. Climate change also affects the planet and the skin. Achieving the balance of skin biodiversity is the result of ecological health, biodiversity and our actions towards the planet”.

The launch of this active ingredient at a global level is an important window to promote the country brand and the benefits obtained from the unique biodiversity of Argentina, specifically in the province of Misiones.

Damaris Reynoso, founding partner of Novachem and a Chemical Engineer by profession, affirms that with the sale of each active ingredient, environmental education is also carried out, promoting responsible consumption and towards circular beauty.

Oleobiota™ is ideal for treating and caring for oily to combination skin. It acts in a gentle, smartly and friendly way with the skin and the biodiversity of the planet. We call that, circular beauty, we promote treatments based on natural cosmetics”.

Circular beauty is a growing trend in the cosmetics industry. “At Novachem we believe that it is necessary to work, not only in our SME but throughout the industry, on three important components: human development, innovation, care for nature and its biological diversity”, indicated Carolina Erazo, Chemist, Marketing and Laboratory Manager.

On the other hand, the biotechnologist María Clara Ponce specified in the interview with ArgentinaForestal.com that “the obtained product is part of a great project, with goals and objectives of triple impact towards sustainable development in which we work jointly and in coordination with a multiplicity of disciplines and organizations, this being a very important component for us in the learning process”.

The researcher explained that the initiative guarantees environmental and social traceability, contributes to the reduction of carbon emissions and the enhancement of native species, the conservation and restoration of native forests.

Novachem is a socially committed company, which is why through the strategic alliance with the Fundación Huellas para un Futuro; provides training to linked communities and participants in the programs they offer. These projects are aligned with the SDGs of the 2030 Agenda and within the framework of the Nagoya Protocol (CBD), strengthening the social responsibility of the Argentine company.

“This project can be an example of designing cross-cutting strategies for the benefit of vulnerable communities, within the framework of the Nagoya Protocol (CBD), an international instrument for the conservation of biological diversity that has been ratified by 196 countries,” said the engineer and consultant Verónica Carbone, a reference in the country in REDD+ Projects.

Read the complete article at: https://www.argentinaforestal.com/2022/07/26/protocolo-de-nagoya-en-argentina/