Nutricosmetics: a commitment to wellness & beauty

Nutricosmetics are digestible beauty products that aim to improve and increase inner well-being through the use of natural ingredients and scientific molecules of different molecular weights selected specifically for this purpose.
This type of cosmetics refers in general terms to a combination of nutrition and cosmetics. Nutricosmetic products can include various types of micronutrients, carotenoids, collagen, fatty acids, peptides, and vitamins that stimulate and strengthen the immune system, as well as provide external benefits, such as increased collagen production for a healthy effect. anti-aging, improving the health of the skin, hair, nails, among others.

The term “Nutricosmetic” was first coined and launched commercially in 1980 by the Swedish biochemist Ake Dahlgren. Since then, the nutricosmetics market has been constantly growing.
The category was valued at 6,925.49 billion dollars in 2020 and it is estimated that it will register a CAGR (Compound Annual Growth Rate) of 8.05% in the period from 2021 to 2026.
On the other hand, one of the premises of this type of cosmetics is based on the fact that inner health is the key to outer beauty, and that the latter is achieved by maintaining the balance of both aspects, since beauty is achieved and reflected inside out.

The symbiosis between the wellness market and the beauty market, brands today have the constant challenge of meeting consumer demands through innovative products and services. This is not only due to a trend, but also because people are becoming more educated about the benefits of a healthy diet, the use of products that are friendly to your body and the planet.
The boost to the nutricosmetics market that has generated the increase in average per capita income in different countries worldwide, has increased life expectancy, targeting the well-aging trend, which has allowed growth and boom this category.

An example of this is the Millennial population, which prefers quality products that, in addition to caring for skin and hair, offer health benefits. The popularity of nutricosmetics among the young and aging population is increasing the demand for and interest in this type of product, as they have become more aware of the harmful effects of synthetic cosmetics on health.

On the other hand, a gradual shift towards less invasive skin treatment procedures will continue to drive the growth of the nutricosmetics market, which has also been saturated with topical products such as creams, serums, masks, among others. This is why nutricosmetics become an alternative (drinkable as powders, liquids, etc. and ingestible as pills, chewable gummies, among others) for consumers who prefer effective results and greater long-term benefits.

In addition to this, the sustainable manufacturing process and innovative formulations in organic product development play an important role in driving the demand for nutricosmetics.
The shift towards this category of cosmetics will be gradual, since the population needs to be educated much more about this type of product, and in addition to this, a study carried out by Mintel found that 47% of consumers who were aware of beauty supplements considered that are overpriced.

This represents a barrier to the future growth of nutricosmetics, so it will be very important for brands to create innovative solutions to make them more accessible to present and future consumers. For the time being, chemicals that are harsh on the skin and invasive procedures will be sidelined to drive growth in the market for nutricosmetics and botanical, natural, vegan or organic products.



Finally, consumers today are beginning to see how their lifestyle affects skin health, meaning they’re not just thinking about the topical products they use, but inner health is key to good looks, to healthy skin and hair.

To fully embrace the nutricosmetic approach to beauty, brands, manufacturing laboratories, research and development departments, and formulators must understand how consumers are responding to these trends. It is also important to highlight that a traditional skin care routine is not enough to guarantee effective results in the short term, and the counterpart of this makes clear communication about how the micronutrients, nutrients and other compounds of nutricosmetic products work, and on how its ingestion helps both internal and external health of the body.

Sources: https://issuu.com/newmediab2b/docs/pcr_jan_22_
https://www.knowledge-sourcing.com/report/global-nutricosmetics-market  Copyright Polaris Market Research & Consulting LLP 2022.