Circular Beauty: the future of Bioprospecting.
The evolution of the cosmetic and beauty industry towards more aware, respectful and clean scenarios, has today become a demand for other industries that are not yet on this path and also in the focus of consumer attention. Climate challenges and advances in technology force companies to move more and more towards production processes that aim not only to care for the planet, but also for the consumer.
This is why the concept of Circular Economy began to gain importance among the different productive sectors, since it is “a model of production and consumption that implies sharing, reusing, repairing, renewing and recycling existing materials and products all the times as possible to create added value”(1). In this way, the life cycle of the products is extended, which makes it possible to reduce waste or production waste to a minimum.
When a product completes its life cycle, the ideal is for its waste to remain within this economy so that it can be used over and over again, thus creating additional value for these products.
The difference between the Circular Economy model and the traditional linear economic model is based on “use and throw away”, something known as planned obsolescence, which requires large amounts of energy, cheap materials and labor.
To counteract the effects of these economies, new models have emerged that offer a new perspective for sectors such as cosmetics. In this way, the concept of Circular Beauty arises, based on the Circular Economy model. However, Circular Beauty has other complementary components focused on improving quality of life, promoting local development and improving the value of products and brands.
These components consist of caring for the environment and biodiversity through conscious and sustainable production processes that allow quality raw materials to be obtained in a respectful manner to create innovative products of great value to people and that in turn exalt the great wealth of Argentina, thus promoting the country brand. One of the reasons to move towards a circular economy is the increased demand for raw materials and the scarcity of resources. Several crucial raw materials are finite and as the world’s population grows, the demand also increases.
In this sense, the creation of Circular Beauty has become one of our goals for which we work daily and which is aligned with the 2030 agenda for sustainable development. This model goes hand in hand with Bioprospecting, defined as “the exploration of biodiversity and the search for active compounds for commercial purposes”(2). This process has recently become a potential strategy through which countries rich in biodiversity, such as Argentina, can increase their endogenous capacities to carry out research and development activities, using cleaner technologies.
Bioprospecting is an important component for us, since it marks a more innovative path for the development of compounds from biotechnology and the increase in the capacity to synthesize new compounds using more respectful and conscious methods as alternatives for obtaining new botanical ingredients and biotechnological actives.
In this way, the process of obtaining botanical active ingredients starts from the primary phases of the bioprospective process such as the identification and characterization of plant species, thanks to the strategic alliance we have with the Huellas para un Futuro Foundation in the Misiones Rainforest.
The foregoing demonstrates that Circular Beauty and Bioprospecting are complementary to the extent that they become key strategies for the sustainable development of active ingredients that protect the planet’s biodiversity and the diversity of people. In addition, they provide the basis and a wide variety of possibilities for research and innovation in the identification and characterization of plant species and substances for the development of products that are beneficial to end consumers.